Website Ad Placements (4 Placements)
Each placement below maps to the red-bordered areas shown in the STJ website screenshots. These are the exact positions where Abbott FreeStyle Libre banners will appear.
Placement 1: Top Leaderboard Banner
728x90
Red border shows full-width leaderboard position between nav and hero
Proposal Tab Fill-Out:
| Site | stjosephmedicalcorp.com |
| Placement | Homepage - Top Leaderboard Banner (between navigation and hero section, full-width, above the fold) |
| Creative Size | 728x90 |
| Capabilities | Static, Animated (GIF, HTML5) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | CPM |
| Rate | $50 CPM |
| Est. Monthly Impr. | 6,700 (100% viewability, all visitors see this) |
| Monthly Cost | $335 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive |
Why it's valuable: Every single visitor sees this banner immediately upon landing. Highest visibility placement on the site. Above the fold, full width.
Placement 2: Hero Section Companion Banner
300x250
Red border shows 300x250 position in the upper-right of the hero section
Proposal Tab Fill-Out:
| Site | stjosephmedicalcorp.com |
| Placement | Homepage - Hero Section Companion (upper-right of hero area, above the fold, adjacent to primary CTA) |
| Creative Size | 300x250 |
| Capabilities | Static, Animated (GIF, HTML5) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | CPM |
| Rate | $55 CPM |
| Est. Monthly Impr. | 6,700 (above the fold, all visitors) |
| Monthly Cost | $369 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive |
Why it's valuable: Embedded directly in the hero section alongside the "Ease Your Life With Diabetes" messaging. Abbott's FreeStyle Libre ad appears in the exact context where users are already thinking about CGM solutions. Premium above-the-fold real estate.
Placement 3: Mid-Page Leaderboard Banner
728x90 or 970x90
Red border shows full-width leaderboard position between hero CTAs and the Mission/CGM video section
Proposal Tab Fill-Out:
| Site | stjosephmedicalcorp.com |
| Placement | Homepage - Mid-Page Leaderboard (full-width banner between hero section and Our Mission/CGM video content) |
| Creative Size | 728x90 (or 970x90 if available) |
| Capabilities | Static, Animated (GIF, HTML5) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | CPM |
| Rate | $45 CPM |
| Est. Monthly Impr. | 5,400 (est. 80% scroll depth from 6,700 visitors) |
| Monthly Cost | $243 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive |
Why it's valuable: Positioned directly above the CGM educational video content. Users scrolling past the hero and CTAs are engaged and interested. Natural content break point that draws attention to the ad.
Placement 4: Sign-Up Form Sidebar
300x600 or 160x600
Red border shows sidebar placement adjacent to the 7-step CGM qualification form
Proposal Tab Fill-Out:
| Site | stjosephmedicalcorp.com |
| Placement | Sign-Up / Qualification Form Page - Sidebar (persistent alongside 7-step CGM pre-qualification form, highest-intent page on the site) |
| Creative Size | 300x600 (half page) or 160x600 (skyscraper) |
| Capabilities | Static, Animated (GIF, HTML5) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | CPM |
| Rate | $65 CPM |
| Est. Monthly Impr. | 3,350 (est. 50% of visitors reach the sign-up form) |
| Monthly Cost | $218 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive |
Highest-intent placement: Users on this page are actively filling out a CGM pre-qualification form. They are literally in the process of signing up for a CGM device. This is the most targeted, highest-conversion-potential placement on the entire site. The $65 CPM premium is fully justified.
Website Display Subtotal
4 placements across homepage + sign-up form page
$1,165/mo
$13,980 annual
Email Placements (The Crown Jewel)
90% of the deal value84,351 opted-in diabetes/DME email subscribers. This is an incredibly targeted healthcare audience that Abbott will pay premium rates to reach. These are people who have already purchased or inquired about CGM devices.
Placement 5: Email Newsletter Header Sponsorship
2x per month| Site | STJ Medical Email Newsletter |
| Placement | Email Newsletter - Header Banner Sponsorship. Abbott FreeStyle Libre 3+ banner placed as the primary header sponsor in STJ's regular email newsletter, sent to 84,351 opted-in diabetes/DME subscribers. |
| Creative Size | 728x90 or 600x200 (email-safe static image, no HTML5 animation) |
| Capabilities | Static (email-safe formats: JPG, PNG, GIF) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | Flat Rate per Send |
| Rate | $4,000 per send |
| List Size | 84,351 subscribers per send |
| Est. Opens per Send | 25,000 - 35,000 (30-40% open rate, typical for healthcare) |
| Frequency | 2x per month |
| Monthly Cost | $8,000 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive sponsorship (no competing CGM/diabetes ads in same send) |
CPM justification: At $4,000 per send to 84,351 subscribers, the effective CPM is ~$47 on the full list, or ~$115 CPM on opens (assuming 35% open rate). Healthcare email CPMs typically range $75-$150, so this is competitively priced.
Floor pricing (if Abbott negotiates): $2,500 per send minimum.
Floor pricing (if Abbott negotiates): $2,500 per send minimum.
Placement 6: Dedicated Email Send (HIGHEST VALUE)
1x per month| Site | STJ Medical Dedicated Email |
| Placement | Dedicated Email Send - A standalone email sent to STJ's full subscriber list featuring FreeStyle Libre 3+ exclusively. 100% of the email is Abbott content. Sent from STJ Medical as a trusted healthcare partner recommendation. |
| Creative Size | Full email template (580-600px wide, responsive) |
| Capabilities | Full HTML email (static images, text, CTAs, links) |
| Available Dates | Oct 1, 2026 - Sep 30, 2027 |
| Rate Type | Flat Rate per Send |
| Rate | $7,500 per send |
| List Size | 84,351 subscribers per send |
| Est. Opens per Send | 25,000 - 35,000 (30-40% open rate) |
| Frequency | 1x per month |
| Monthly Cost | $7,500 |
| Cancel Policy | 30 days written notice |
| SOV | 100% exclusive (entire email is Abbott) |
Why this commands $7,500: A dedicated send means the ENTIRE email is about FreeStyle Libre. The subscriber receives it from STJ Medical (a trusted healthcare brand they already buy from). This is effectively a warm endorsement to 84K active diabetes patients. Dedicated sends in pharma command 1.5-2x newsletter sponsorship rates.
Floor pricing (if Abbott negotiates): $5,000 per send minimum.
Floor pricing (if Abbott negotiates): $5,000 per send minimum.
Email Subtotal
2 newsletter sponsorships + 1 dedicated send per month
$15,500/mo
$186,000 annual
Complete Proposal Summary
| Placement | Size | Rate | Monthly | Annual |
|---|---|---|---|---|
| Top Leaderboard Banner | 728x90 | $50 CPM | $335 | $4,020 |
| Hero Section Companion | 300x250 | $55 CPM | $369 | $4,422 |
| Mid-Page Leaderboard | 728x90 | $45 CPM | $243 | $2,916 |
| Sign-Up Form Sidebar | 300x600 | $65 CPM | $218 | $2,616 |
| Newsletter Sponsorship (2x/mo) | 728x90 | $4,000/send | $8,000 | $96,000 |
| Dedicated Email Send (1x/mo) | Full email | $7,500/send | $7,500 | $90,000 |
| GRAND TOTAL | $16,665/mo | $199,974/yr | ||
Note: Actual monthly totals may vary based on impression delivery. Email placements are flat-rate and guaranteed.
Negotiation Floor (Internal Only, Do Not Share)
If Abbott/Spark pushes back on pricing, these are the absolute minimums:
| Placement | Proposed Rate | Floor Rate | Floor Monthly |
|---|---|---|---|
| Website Display (all 4) | $45-65 CPM | $30-40 CPM | ~$750 |
| Newsletter Sponsorship | $4,000/send | $2,500/send | $5,000 |
| Dedicated Email Send | $7,500/send | $5,000/send | $5,000 |
| Floor Total | $10,750/mo ($129K/yr) |
Checklist Tab (Quick Answers)
✓
Requested description of property? Yes, included in Proposal tab.
✓
Labeled screenshots of all placements? Yes, 4 screenshots provided showing each placement position.
✓
IO notes reviewed? Yes, reviewed. No issues or concerns.
✓
Brand Suitability reviewed? Yes. STJ is a healthcare/DME site, fully compliant with all brand safety guidelines. No restricted or prohibited content categories apply.
✓
Additional IO language or terms? No additional terms needed.
✓
Billing Set-Up reviewed? Yes. First activation with Spark/Publicis. STJ will provide W9, bank letter, and CA withholding forms (Form 587 or 590).
✓
Example creative reviewed? Yes. STJ can accommodate all standard banner sizes (300x600, 160x600, 300x250, 728x90, 780x100).
✓
Able to independently report on campaign results monthly? Yes. STJ can report on impressions, clicks, form starts, form completions, phone calls, and new patient starts via Google Analytics + ad tracking infrastructure.
✓
Company ownership classifications: Small Business (SMALL). Confirm with STJ if any other classifications apply (minority-owned, veteran-owned, woman-owned, disabled-owned, LGBTQ-owned).
Billing Documents Needed from STJ
First activation with Spark/Publicis requires these before billing can begin. Takes up to 10 working days to process once submitted.
1
W9 (IRS Form) - Most recent, recently signed/dated, Section 3 completed. Company name must match the entity name exactly.
2
Bank Letter or Statement - Recently dated, address matches W9, on bank letterhead, includes wiring instructions, bank account owner matches W9 entity, remit address included.
3
California Withholding Forms - Form 587 (nonresident withholding allocation) OR Form 590 (withholding exemption certificate).
4
Vendor Contact Info - Name, Phone, Email. Email domain must match W9 company name (e.g., @stjosephmedicalcorp.com).
5
DBA Certificate - Only needed if names on Line 1 and Line 2 of W9 are different.
Key Selling Points for the Proposal
Audience Quality
84,351 opted-in subscribers are active diabetes patients who have already purchased or inquired about CGM supplies. This is not a general health audience; these are confirmed PWDs (People with Diabetes) in the market for CGM devices.
Medicare DME Focus
STJ specializes in Medicare-covered CGM supplies. Abbott's target audience for FreeStyle Libre 3+ is specifically Medicare PWDs. This is an exact audience match with zero waste.
Brand Alignment
STJ already promotes and sells FreeStyle Libre devices. A banner ad from Abbott appears as a natural, trusted extension of the content, not an intrusive ad. This drives higher engagement and click-through rates.
Full-Funnel Tracking
STJ can report on impressions, clicks, form starts, form completions, phone calls, and new patient starts. Complete attribution from ad view to conversion. Monthly reporting capability confirmed.
Prepared by Melleka Marketing for St. Joseph Medical Corp
Abbott Diabetes Care 2026 DME Display RFP | Proposal Due: July 2, 2026